Toshie Kitabayashi (a.k.a. Ms. Shareko), a developer and a skincare counselor working to eliminate skin problems, began seeing sagging on her face in her mid-40s. She then began to think of anti-aging solutions to improve that.
When she found that [1mm of sagging in the scalp results in 1mm of sagging in the face], she thought, it may be difficult to lift the face by 1mm using cosmetics, but it may be possible to lift the scalp by 1mm using products with properties to lift up the skin. That is how Shutto-qutto Mist was conceived.
"Rijua plans, markets, and imports healthy dietary products and plans, market, imports, develops, distributes, and exports cosmetic products. With the 2020 Tokyo Olympics up ahead, we are prepared with our own line of products for different skin types and are looking to expand our Active Plus products to the world."