Wax in the shape of a stick that keeps straggling or unmanageable hair in an updo hairstyle neatly in place. Super hold type.
- Stick-shaped for a sleek finish. Does not get your hands dirty even when you go out. - Keeps your hair feeling soft. - Also works for side swept bangs. - Easy-to-carry compact size that fits perfectly into a small purse.
Matomage is used by a wide range of people in many different settings and remains a favorite among children learning ballet and dancing, middle and high school girls concerned about their unmanageable hair and bangs, CA’s who want to convey an impression of neatness, female company workers, etc. Since it first went on sale in 1996, a total of over 15.5 million units in this series have been sold.
In 2017, 90 years will have passed since the establishment of Utena. Guided by our corporate philosophy of “making a sincere contribution to society and bringing satisfaction and happiness to people”, we have been supplying safe and secure merchandise that are loved by our customers. The name of our company refers to the calyx of a flower, the base part that supports the petals. Like the calyx supporting the beautiful petals, the idea behind our name is that we “aim to support the beauty of all people”.